impacts of slavery in the caribbean - 2584 Words

How did the African slavery impact the Caribbean region between1640-1985? Introduction When the Europeans switched from tobacco to sugar cultivation, the plantation needed more lands and more labour. The labour present came from the Tainos, whose population decreased from abuse, and could not meet the labour demands. The Europeans brought free labourers from Europe, but they could not be forced to work under the conditions demanded by the encomenderos. The church suggested the use of enslaving Africans to replace the fast dying Taino population. The Africans faced tremendous abuse. They were captured in tribal wars or raids on villages. The conditions of the middle passage were deplorable. On arrival in the West Indies the†¦show more content†¦Roughly a ship of 100 tons could carry 100 slaves however the ratio changed a ship of 90 tons carried 390 slaves. Each slave was allowed five and a half feet in length by sixteen inches in breath. They were branded and chained two by two ,right leg and left leg, right hand and left hand. The stench below deck was intolerable. Buckets of water were thrown over the slaves as they lay to wash away the excrements. Slaves suffered from infections from lying in dirt. Some died or were thrown overboard. Ships sank or were lost in storms and slaves died. For example the George ship, lost 84 percent of the 594 slaves from the length of voyage and badness of weather. Slaves also rebelled, by commit suicide and taking over ships, killing the crew members and order those they spared to sail the ship back and escaped to freedom. The death rates among slaves during the middle passage were extremely high. After crossing the Atlantic, the slaves were in terrible conditions, both physically and mentally. They were hardly in any condition to be sold. Before being offered for sale, they were cleaned up and inspected. Prices were set with the agreement of buyers then sold in the process of scrambling. The slaves were assembled in groups of males and females and at the firing of the gun buyers rushed on board in order to seize all they wanted. This terrified the slaves, causing some slaves to leap overboard in alarm. Slaves who were not sold, either because of diseases or justShow MoreRelated The Social Impact of Slavery on the Caribbean Society Essay1336 Words   |  6 PagesThe Social Impact of Slavery on the Caribbean Society In order for us to understand the Caribbean, we must acknowledge the tremendous social impact slavery placed upon the islands. We must not only consider the practice of slavery dating back to the indigenous peoples, but from what the introduction of the African slave trade did to the islands economically as well as culturally. In this paper let me reflect on slavery in the Caribbean not from an economical standpoint but, from the racial orRead More A Caribbean Legacy Essay1182 Words   |  5 Pages A Caribbean Legacy The notions of slavery, colonialism, and race are indelible aspects of Caribbean history. In order to fathom the current political, social, economic, and cultural climate of the Caribbean one must engage in a critical study and understanding of the impact slavery has had in modern day Caribbean societies. The modes and intricacies of modern day Caribbean societies are intimately related to the plantation systems of the colonial period, which welcomed the arrival of the largestRead MoreBook Report: Capitalism Slavery, Eric Williams1513 Words   |  7 PagesHIS294Y Thursday February 7th 2006 Book Report: Capitalism Slavery, Eric Williams Capitalism Slavery, (published by The University of North Carolina Press, 1994) was written by Eric Eustace Williams and first published in 1944. 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Resà ©ndez presents a systemicRead MorePast Paper1602 Words   |  7 Pages(15 marks) b. Describe the features of your culture that have most impressed the Spanish. (10 marks) 3. Read the passage below and answer the questions that follow. The Europeans made contact with several different groups of Amerindians in the Caribbean and mainland territories. Though similar in some respects, there were marked differences among the groups. The Mayan civilization was more advanced than the Carib and Arawak civilizations. a) Explain why the Mayan civilization might be consideredRead MoreEssay on The Caribbean Islands1222 Words   |  5 PagesThe Caribbean The Caribbean, a region usually exoticized and depicted as tropical and similar in its environmental ways, cannot be characterized as homogenous. Each individual island has their own diverse historical background when it comes to how and when they became colonized, which European country had the strongest influence on them, and the unique individual cultures that were integrated into one. The three authors Sidney W. Mintz, Antonio Benitez-Rojo, and Michelle Cliff, all and addressRead MoreEssay about Life of a Slave in the Caribbean1450 Words   |  6 PagesLife of a Slave in the Caribbean The experience of Caribbean slavery is vital in understanding the contemporary social structure of the region. It was the introduction of an estimated four million Africans to the Caribbean which made these islands melting pots of culture and society. Since Africans had such a tremendous impact on the region, it is important that we recognize the nature of slavery and how it transformed their lives. Although most agree that the institution was dehumanizing, theRead MoreThe Haitian Revolution And The American Revolution1365 Words   |  6 Pagesa lasting impact on the world. However, since slavery was an integral part to what had transpired in the Atlantic world, it would lead to some revolutions having a greater impact than others. Therefore, this essay will assess both the Haitian Revolution and the American Revolution, and argue that the Haitian Revolution was able to have a greater impact on the Atlantic world because of the nature of the revolt. The Haitian Revolution would occur in 1791, and would have a lasting impact. It was the

Global Spirits Brands Localizing Advertising Essay

Why are Diageo, Pernod Ricard, and other marketers of global spirits brands localizing advertising campaigns in emerging markets? By localizing specific target markets, marketers are able to make more of an impact on several groups of specific markets than they would have if they had simply stayed with a general advertisement for a global brand. We have seen this in many major companies before. For example, Louis Vuitton would record one commercial and then change the voice over or text to be in whichever language or dialect they wanted it to be. In this case, marketers are doing the opposite by allowing many different options in order to attract a specific segment of consumers. I think market segmentation is critical for the success of Scotch from country to country for the reason that people drink Scotch from country to country for different reasons such as success. Since Scotch is widely associated with success and achievement, as well as accelerating thirst for Scotch, understanding each culture is important. The self-satisfaction associated with achieving a goal may not be enough to persuade Chinese consumers to purchase Scotch whisky. The Chinese market for Scotch Whiskey is highly segmented because self-satisfaction from achieving a goal is not enough; they need acknowledgement of achievement from others. For advertising for the Chinese, the scotch would need to be represented in a group in share of an occasion. Not only this, but localizing their advertisingShow MoreRelatedCase Study 3855 Words   |  4 Pagesof global spirits brands localizing advertising campaigns in emerging markets? Diageo, Ricard, and other marketers of global spirits brands are localizing their advertising campaigns in emerging markets because no two countries or their inhabitants are alike. 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Another advantage to licensing agreements is that typically the product will be produced and marketed on a local or regional basis, allowing companies toRead MoreJollibe e Entry Mode Into Australia4938 Words   |  20 Pagesmarket share by acquisition, joint venture and franchising, often by initially targeting high Filipino population centres, and also in differentiation by localizing their menus to suit various cultural tastes in all their overseas markets (Jollibee 2009a). JFC has successfully adopted a transnational strategy being able to combine the benefits of global scale efficiencies in its regional management business model with the benefits of local responsiveness by adapting for local tastes. 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Led by Coca-Cola, the world s most valuable brand, the company s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, the Coca-Cola company is the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juicesRead MoreEssay on Maybelline New York Brand Analysis3484 Words   |  14 Pages Maybelline brands are carried by major Chinese mass-market retailer, according to the company’s website, reflecting the company’s commitment to â€Å"bringing beauty to women of all incomes and cultures.† Maybelline leveraged its relationship with L’Orà ©al, and capitalized on the latter’s position as a trendsetter. Maybelline, though, will still try to appeal to the mass market by offering quality cosme tics at competitive prices. i. 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The Pianist Free Essays

The Pianist 1. ‘The Pianist’ is about a Jewish pianist named Szpilman living in Poland and his time during World War II. He and his family are aware of the Nazis and Hitler’s designs on Poland but were convinced that the Nazis are a threat that will pass when England and France will come to aid Poland. We will write a custom essay sample on The Pianist or any similar topic only for you Order Now In November 1940, all Jews were forced in the Warsaw Ghetto where living conditions were horrible. Soon after, the family was forced to go to concentration camps but Szpilman was saved by a friend. He becomes a slave but escapes and hides with the help of a non-Jewish friend. He was then discovered by another person who realizes that he is a Jew. His next hiding place was a room with a piano but was forced to be quiet. In 1944 he was forced to escape as a tank shells his hiding place. After, he became alone and desperately searches for food and water but was discovered by a German officer named Hosenfeld. After Szpilman tells him that he is a pianist, he was asked to play on the piano close by. His performance moves Hosenfeld and he hides Szpilman in an empty house and brings him food. In 1945, Hosenfeld meets Szpilman for the last time and he promises to listen to him on the radio also giving him his coat. Soon after, Polish soldiers tried to shoot him but stops when they realise that he is Polish. The next scene shows captured German soldiers, Hosenfeld being one of them. Later on, Szpilman is seen performing in an orchestra. 2. ‘The Pianist’ depicts the horrors of war through various film techniques. The lighting of the movie always seemed to be dark and gloomy showing how the war was a dark time for everyone. The realistic sounds of the gunshots create tension and anxiety to the audience. The scene where he was alone after his whole family was taken, is one that demonstrates the loneliness of war. The Jews, especially the main character are shown to have a miserable expression on their face throughout the movie. The music in the background seemed beautiful yet depressing showing how the beauty of life was destroyed by the vicious and destructiveness of war. As Szpilman hides in the destroyed hospital, he looked more gaunt and gloomy, his expression representing the horror and dreadfulness of war. Many of the camera shots portray Szpilman as a weak and small character while the Nazis are shown to be big and strong showing the difference between the Jews and the Nazis during World War II. 3. ‘The Pianist’ have taught me the horrors and dreadfulness of World War II through the perspective of a lone survivor. The film showed specific dates for certain events that were accurate – for example at the beginning it showed the date September 1939. It also showed the restrictions that the Jews had – when all of them had to wear the Yellow Star of David. It illustrates the horrible living conditions of the Warsaw Ghetto and how the Jews were treated there. The scene where an old man was thrown to death on a wheelchair and where a young child was beaten from the other side of the wall was some of them that showed how cruelly the Jews were treated. However, when Szpilman meets the German officer, it demonstrated that not all of the Nazis were bad. Most of the time, Szpilman is shown to be alone showing the loneliness that some people felt during the war. 4. ‘The Pianist’ was very historically accurate. The movie is based on a Holocaust survivor named Wladyslaw Szpilman and his time in Warsaw, Poland during World War II. Throughout the movie, there are specific dates for certain events, for example it showed on the 16th of August, 1942 the Jews were sent to concentration camps. The names were also accurate in this movie. The director of this film was also a survivor from the Holocaust which helps it become more accurate. 5. I would recommend this film to others as it is historically accurate and shows the horrors of war realistically. The film is through a perspective of an actual survivor from the Holocaust. It also received significant critical praise and won multiple awards and nominations. The sounds of war – gunshots were extremely realistic. The lighting and music suited with the mood of the film. The scenes were very detailed showing the horrors of war to a great extent. Therefore, ‘The Pianist’ is one of the most detailed and accurate films, with the atmosphere in Poland well captured and is one of the most realistic and touching Holocaust films. How to cite The Pianist, Essay examples The Pianist Free Essays Johnson 1 Kayla Johnson Prof. Hirchfelder, K-213 ENG2102, Sec. 06 26 March 2013 Scene Analysis Paper Musical Dependency The 2002 film, The Pianist directed by Roman Polanski focuses on the hardships of a well-known, local concert pianist, Wladyslaw Szpilman. We will write a custom essay sample on The Pianist or any similar topic only for you Order Now Wladyslaw Szpilman is played by actor Adrien Brody, who does an excellent job portraying both the warmhearted side of Szpliman and the desperate struggling side we see later on in the film. The film is based on Szpilman’s book, The Pianist where he discusses true events he underwent during the German takeover of Warsaw. He was one of twenty survivors out of the 360,000 Jewish people killed from Warsaw, Poland. â€Å"Passion for Survival in Polanski’s The Pianist† by Diana Diamond reflects the direct and indirect use of music throughout the film. Diamond uses multiple scenes and circumstances to support her thoughts on Szpilman’s characterization as a pianist. Throughout The Pianist, Szpilman goes through a significant amount of trauma, whether it be done to him personally, his family or to strangers in his surroundings. Polanski uses many horrific scenes to prove just how brutal the German police are. Diamond identifies one in particular in her article, which stands out to me as well. â€Å"The Nazi’s disrupt a family at dinner, tossing an old man in a wheelchair out of the window for failing to rise when they enter and Johnson 2 shooting the rest of the family as they run down the street† (427). The German police clearly have no mercy on any of the Jewish citizens of Warsaw. This is only the beginning of the twisted and remorseless actions the German’s render upon the Jews. After about two hours into the film, Szpilman has reached his lowest point. He has been bombed out of just about every hiding place he can find, escaped control under Jewish police and is now struggling to survive in an abandoned house. The director, Polanski, throws certain elements into the scene to depict him this way. He is unshaven, unbathed, and noticeably weak. His cloths are too big for him, signifying he has lost weight from eating so scantily. He is even limping because he was hurt just by jumping over a five foot fence. Szpilman has gone through every obstacle to be thrown at him until he breaks. Stumbling through this huge house he finds a single can of food and eagerly begins to search for something to open it. He finally comes across a fireplace poker. As he tries to stab his way into the can it falls to the ground and the camera enters an extreme close-up on it. By using a close-up we have nothing else to look at and nothing else to think about aside from this fallen can. Suddenly we see feet and the camera slowly tilts upward creating suspense until it reaches an extremely calm yet serious German officer. The officer speaks, â€Å"What are you doing here? † At first, Szpilman at a loss for words, in fear does not answer. â€Å"Who are you? ’ the officer asks, ‘Understand? † When Szpilman assures him he does the officer repeats, â€Å"What are you doing? † â€Å"I was†¦ trying to open this can. † Szpilman mumbles out. Johnson 3 Soon after the officer asks, â€Å"What do you do? † â€Å"I am†¦ I was, a pianist† Szpilman responds with every bit of dignity he has left. (2:01-2:03) The man standing in this scene looks entirely different from the spirited concert pianist we knew. It is almost hard for the audience to view Szpilman as the same man from the beginning of the film. However, with the proper use of dialogue Polanski reminds us he is still that man, he is a pianist. The scene directly following is used in Diana Diamond’s, â€Å"Passion for Survival in Polanski’s The Pianist† for music as a symbol throughout the film. Music is often used in films as a background component. It can create a sense of joy, distress, horror, even confidence can be captured with the use of a simple melody. Diamond finds music to be a source of uplift for Szpilman during the overall film. She exclaims, â€Å"We see him rescued from the edge of extinction, not only by the altruism of the German officer, but also by his own reconnection with his artistic power† (429). By playing the piano at this time Szpilman is proving to the officer he is who he says he is and therefore, unknowingly saving him in more ways than one. As Szpilman plays the piano after all this time he remembers who is he and that saves him more than anything. Diamond uses multiple examples to show how important music is to Szpilman. The importance of it is, in fact, shown as the first scene of the movie and sets the standard throughout the entire film. When the Nazi’s invade Warsaw and German bombs explode in the radio studio where Szpilman is performing, he persists in playing Chopin’s nocturne in C sharp minor, refusing to flee until shrapnel lacerates his face† (429). Even through a bomb attack Szpilman will not stop playing until he is given the signal from his partner th at he has no other choice. Johnson 4 Many parts of the film also use music at times when words aren’t enough. The film is constantly relating music back to Szpilman’s father. Towards the beginning the family decides to hide their money in the father’s violin. Thus symbolizing the sense of security a father carries in the family. Later we see his violin being violently taken from him by a Nazi guard right before deportation, where he loses all control over his families’ security just like losing his violin. Diamond reflects the impact of this scene on Szpilman, â€Å"the instrapsychic trauma of the son witnessing the father’s impending destruction, the state of utter desolation and remorse over this, and the restoration of the father and paternal authority internally in the son’s will to live and survive† (430). Music acts as the symbol of Wladyslaw’s relationship with his father, it brings them together. After Szpilman must watch his father so helpless and defeated it fuels him to survive in honor of him. Roman Polanski’s film, The Pianist and Diana Diamond’s article, â€Å"Passion for Survival in Polanski’s The Pianist† bring together the symbolism of music during the film. We enjoy the beautiful sounds of Wladyslaw Szpilman playing the piano while also understanding how music exemplifies his strength in survival throughout the Nazi’s takeover of Warsaw. Szpilman used music to remember who he was when he was lost the most and also to remember who his father was. He survives and lives on as a musician in his memory. Works Cited Boggs, Joseph. Petrie, Dennis. The Art of Watching Films. 7th ed. New York: McGraw-Hill, 2008. Print. Diamond, Diana. â€Å"Passion for Survival in Polanski’s The Pianist. † Psychoanalytic Inquiry 27. 4 (2007): 425-39. Print. The Pianist. Dir. Roman Polanski. Perf. Adrien Brody. 2002. DVD. How to cite The Pianist, Papers The Pianist Free Essays The Pianist 1. ‘The Pianist’ is about a Jewish pianist named Szpilman living in Poland and his time during World War II. He and his family are aware of the Nazis and Hitler’s designs on Poland but were convinced that the Nazis are a threat that will pass when England and France will come to aid Poland. We will write a custom essay sample on The Pianist or any similar topic only for you Order Now In November 1940, all Jews were forced in the Warsaw Ghetto where living conditions were horrible. Soon after, the family was forced to go to concentration camps but Szpilman was saved by a friend. He becomes a slave but escapes and hides with the help of a non-Jewish friend. He was then discovered by another person who realizes that he is a Jew. His next hiding place was a room with a piano but was forced to be quiet. In 1944 he was forced to escape as a tank shells his hiding place. After, he became alone and desperately searches for food and water but was discovered by a German officer named Hosenfeld. After Szpilman tells him that he is a pianist, he was asked to play on the piano close by. His performance moves Hosenfeld and he hides Szpilman in an empty house and brings him food. In 1945, Hosenfeld meets Szpilman for the last time and he promises to listen to him on the radio also giving him his coat. Soon after, Polish soldiers tried to shoot him but stops when they realise that he is Polish. The next scene shows captured German soldiers, Hosenfeld being one of them. Later on, Szpilman is seen performing in an orchestra. 2. ‘The Pianist’ depicts the horrors of war through various film techniques. The lighting of the movie always seemed to be dark and gloomy showing how the war was a dark time for everyone. The realistic sounds of the gunshots create tension and anxiety to the audience. The scene where he was alone after his whole family was taken, is one that demonstrates the loneliness of war. The Jews, especially the main character are shown to have a miserable expression on their face throughout the movie. The music in the background seemed beautiful yet depressing showing how the beauty of life was destroyed by the vicious and destructiveness of war. As Szpilman hides in the destroyed hospital, he looked more gaunt and gloomy, his expression representing the horror and dreadfulness of war. Many of the camera shots portray Szpilman as a weak and small character while the Nazis are shown to be big and strong showing the difference between the Jews and the Nazis during World War II. 3. ‘The Pianist’ have taught me the horrors and dreadfulness of World War II through the perspective of a lone survivor. The film showed specific dates for certain events that were accurate – for example at the beginning it showed the date September 1939. It also showed the restrictions that the Jews had – when all of them had to wear the Yellow Star of David. It illustrates the horrible living conditions of the Warsaw Ghetto and how the Jews were treated there. The scene where an old man was thrown to death on a wheelchair and where a young child was beaten from the other side of the wall was some of them that showed how cruelly the Jews were treated. However, when Szpilman meets the German officer, it demonstrated that not all of the Nazis were bad. Most of the time, Szpilman is shown to be alone showing the loneliness that some people felt during the war. 4. ‘The Pianist’ was very historically accurate. The movie is based on a Holocaust survivor named Wladyslaw Szpilman and his time in Warsaw, Poland during World War II. Throughout the movie, there are specific dates for certain events, for example it showed on the 16th of August, 1942 the Jews were sent to concentration camps. The names were also accurate in this movie. The director of this film was also a survivor from the Holocaust which helps it become more accurate. 5. I would recommend this film to others as it is historically accurate and shows the horrors of war realistically. The film is through a perspective of an actual survivor from the Holocaust. It also received significant critical praise and won multiple awards and nominations. The sounds of war – gunshots were extremely realistic. The lighting and music suited with the mood of the film. The scenes were very detailed showing the horrors of war to a great extent. Therefore, ‘The Pianist’ is one of the most detailed and accurate films, with the atmosphere in Poland well captured and is one of the most realistic and touching Holocaust films. How to cite The Pianist, Papers

Marketing Analysis free essay sample

The North Face is a retail and manufacturing corporation of equipments and outdoor apparel also improving in casual sportswear and outdoor sports equipment markets. The North Face is one of the lead servers in casual sportswear market, rather than specialty market. The products offered at REI has great variety, one of the product category is fitness clothing product line. Men’s fitness clothing includes shirts, shorts, hats, gloves and mittens, pants, jackets, vest and gaiters. Fortune Magazine has ranked REI number nine in 2011. 100 best companies, 2011) The North Face is a well-known brand and popular among youth and college students. North Face is The product availability is very less in men’s running clothing it is limited. The current availability in mega sale for men’s running is two socks product, which are of North Face at 35%, which is not enough for to grab customer’s attention at the sale products. They offer outdoor school, which provides begin ning to advanced-level classes and outings in many different activities like kayaking, rock climbing, mountain biking, camping skill and mountain biking for families and individuals. REI offer’s about hundred and sixty men’s fitness clothing, which has hundred and twenty running wears also includes hiking and yoga clothing’s pricing, is any where from dollar twenty to two hundred, out of which eleven items are on sale. The North Face is a well-known brand and popular among youth and college students. Due to high price of the brand many counterfeit The North Face products. The North Face has over fifty retail store locations in United States and many others around the world. North Face offer’s thirty-one products but are strictly men’s running clothes pricing from dollar twenty to hundred and fifty. The North Face doesn’t offer any sale items on official website but there are many places The North Face products are offered on sale like Macy’s carry the brand and offer’s fifty percent sale on fleece jackets. REI offer’s more variety over The North Face even REI it self carries the brand itself. The price ranges for both are same if not looked at clearance and sale. REI offers sale priced tems on the official website itself which The North Face doesn’t a customer has to look at other stores for discount on North Face. According to Michael Fickers’s article ‘REI Explores New Heights’ Recreational Equipment Inc is expanding business basically everyday of the year. REI’s sales are increasing in 2000 sales rose by nearly 7 percent. The North Face is a well-known brand and popular among youth and college students. Due to high price of the brand many counterfeit The North Face products. The North Face has over fifty retail store locations in United States and many others around the world. The product distribution channels are organizations way to distribute the product of service they offer to the customers. It is very important for organization to get their product to users at the right place and at the right time. There are two types of channel of distribution methods: Indirect distribution which involves distributing your products by the use of an intermediary for example a manufacture selling to a wholesaler and then on to the retailer where as Direct distribution involves distributing direct from manufacturer to consumer. North Face use indirect distribution for their products. The products are sold at different stores some third party retails store like North Face Retail stores, North Face Outlet Stores and North Face online store through out world. The North Face products are often sold at sports authority places; north face retail stores and other high-end stores like Macy’s. The products are priced high but the price is justified because of the material being used, brand recognition and lifetime warranty of the product offered by the company. The customers can easily access the products through the website or local stores. The Men’s GTD crew full sleeve is $42 and shorts are $55 comparing to REI the men’s full sleeve is starting at $29. 50 and shorts are priced at $55. So, many clothing’s are priced same and some are higher than competitors. The price is competitive to highly technical offerings but well above most competitors. The North Face offers many things with their products like lifetime warranty. The products are fully warranted for defects and tears for lifetime, which is a big plus for customer’s advantage. The pricing is not much different from REI if not compared with sales. As North Face doesn’t offer many clearance or sale items on their website but seasonal promotions are always available. The product material is much superior and the brand is well recognized worldwide. The product technologies feature PrimaLoft Eco insulation, which is a good example of environmentally preferred ingredients, used in North Face’s Products. Many of North Face products are made out of 00% recycled fabrics. Communication is the â€Å"promotion† part of the marketing mix. The marketing communication focuses on product and service of the company compared to corporate communications. Marketing communication is concerned about creating customer demand for product and service and positing the product in the market. North Face provides customers with promotions through store clearance, coupons and sales. A successful communication channels is when the customer can difference between your and competitors message. â€Å"The classic model of effective communication postulates that the sender’s message will be most effective when the sender has correctly anticipated the needs and preferences of the receiver, that is, when the sender’s encoding of the message corresponds with the receiver’s decoding of it â€Å"(Shannon and Weaver 1949). North Face communicates direct and face-to-face which gives high communicating control over situation, receives feedback immediately, and has two-way direction of message from the company and customer. They use personal selling because they get in contact with customers on daily basis at retail stores Every employee at North Face represents the service from the CEO of the company or to a employee who greets the customers at front door. It is said the first impression is the last impression. A customer who receives a great service at North Face will go and tell others about the service received and one mistake will take that away. North Face provides people with best equipments to use for their enjoyment and for daily purposes. North Face makes sure there stores have enough stock in stores to fulfill customer requirement to do so they have great communication between distribution and stores. North Face has more of a push strategy because they advertise their service at the best so customers feel comfortable and safe using their products for any adventure. North Face care about the customers and keep a safe and health environment so; customers chose their service over other companies. North Face provides customers with various types of gadgets need to be safe at camping or other sports activities; clothing’s to be safe from a mosquito bite or be comfortable in a cold weather. North Face provides direct service to consumers instead of going through other channels. They reach customers through the retail stores nationwide and through their website. North Face accomplishes main objectives of promotion, which are to present information to consumers as well as others by providing a safe and healthy environment for their customers. Increases demand and differentiate services because at North Face they make sure all the rules and regulations are followed provided by the law. They make sure customers are satisfied with the equipment being provided to them. Also not reach to customers the products are sold at different stores some third party retails store like North Face Retail stores, North Face Outlet Stores and North Face online store through out world. Promotion strategy is to communicate with others about the service and convince them to use the service being provided. North Face has loyal customers whose families have been with North Face for generations. Customers feel comfortable using North Face’s products to be safe during any activity they are involved in or their children are involved in. North Face is using Facebook as external social touch point, which is a great way of communication with customers. North Face has uploaded over hundred videos to provide customers with information about the products and activities. North Face provides iPhone app to feature mobile shopping so iPhone customers can shop anytime anywhere through their iphone. North Face advertisements portray outdoors activities that seem impossible but customers want advantage and North Face makes customers feel North Face makes these activates possible with their product and services. North Face has a successful promotional strategy that generates customer’s interest in the company’s products. Looks, style, durability, ability and brand are the most important attributes that a consumer is looking for when purchasing. Consumers are wearing sneakers for their style and appearance, as well as for their performance and North Face reaches this in market.